Olive — Brand & App Redesign (Client)

Duration – 1-2 Weeks
Collaborated with Dan Alves
Date – November 2025

Brief
A designer partner and I were invited by Olive (Holistic Food Scanner) to propose a brand identity refresh and product redesign. In a 1–2 week sprint, we built a concise system and UX improvements that extend the existing experience and functionality for a 350,000+ user base. This was client work and a redesign proposal—well-received and intended to layer onto their live app, not replace it.
My Role
Secondary Research(competitors), designing UI screens of the onboarding and profile pages. Animating micro-interactions.
Tools Used
Cavalry App, Figma
Challenge
Revamping Olive's mobile app user interface

Approach

Current Olive app

  • is good enough
  • works
  • converts
  • has users


Our Goal

  • Go beyond those things
  • Create something greate than the app
  • Make people care about it

Features

Food Scanning

Before vs After

Profile Page

Making it more social and creating an emphasis on the scanning history. Also tweaked the information architecture since previously profile was just part of the home page but we restructured it t be its own thing and include more functionality as a standalone page.

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What the current app is missing

First thing we did before even thinking about design was download te app and use it to test what's wrong, what's missing and find out if they needed a revamp in the first place.

Onboarding

We noticed that the onboarding was way too long and repetitive, on top of having inconsistent design elements but it also had some really good screens that could be impactful for retention or user preferences which are the ones we decided to show the visual language for the onboarding flow.

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Research

Competitor analysis

did desktop in-depth research on what kind of services already exist in the food trackerindustry. How do other apps tackle the same design problems?

Process & Iteration

Conclusion

  • Presented a rapid 1-2 week Revamp to the client (Olive – Food Scanner App) which was well received.

Learning Outcome

  • Learned to think more critically and quickly make decisions focusing less on research and the typical design process. This was the first time I've done a project with such a short deadline and it was a useful experience.